Privacy Policy

Information You Provide

• Account Information: Email address, password, name
• Pregnancy Information: Due date, pregnancy stage, health conditions (optional)
• Product Scans: Ingredient lists from products you scan
• Preferences: Notification settings, saved products, favorites
• Payment Information: Processed securely through Stripe (we don't store card details)

Information Collected Automatically

• Usage Data: App interactions, features used, scan frequency
• Device Information: Device type, operating system, app version
• Analytics: Anonymized usage patterns to improve the service

Important: We do NOT store photos from your device. When you scan a product, we extract text only and immediately discard the image.

We use your information to:

• Provide pregnancy safety analysis for products you scan
• Personalize recommendations based on your pregnancy stage
• Send safety alerts about products you've scanned
• Improve our AI algorithms and expand our ingredient database
• Process payments and manage subscriptions
• Respond to support requests and feedback
• Comply with legal obligations

We NEVER sell your personal information or health data.

We may share information only in these limited circumstances:

• With Your Consent: When you explicitly choose to share (e.g., with partners or doctors)
• Service Providers: Trusted partners who help operate our service (under strict confidentiality)
• Legal Requirements: If required by law or to protect rights and safety
• Anonymized Data: Aggregated, de-identified data for research purposes

We implement industry-standard security measures to protect your data:

• Encryption: All data is encrypted in transit (TLS) and at rest (AES-256)
• Access Controls: Strict authentication and authorization protocols
• Regular Audits: Security assessments and penetration testing
• HIPAA Standards: We follow healthcare data protection best practices
• Secure Infrastructure: AWS cloud services with SOC 2 compliance

You have the right to:

• Access: Request a copy of your personal data
• Correct: Update or correct inaccurate information
• Delete: Request deletion of your account and data
• Port: Receive your data in a portable format
• Restrict: Limit how we process your information
• Object: Opt out of certain data uses

To exercise these rights, contact us at privacy@babyguard.app

California residents have additional rights under the California Consumer Privacy Act:

• Right to know what personal information we collect, use, and share
• Right to delete personal information (with some exceptions)
• Right to opt-out of sale of personal information (we don't sell data)
• Right to non-discrimination for exercising privacy rights

To exercise these rights, California residents can contact us at privacy@babyguard.app or call 1-800-BABY-GRD.

For users in the European Economic Area, we comply with GDPR requirements:

• Legal Basis: We process data based on consent, contract, or legitimate interests
• Data Protection Officer: Contact at dpo@babyguard.app
• EU Representative: BabyGuard Europe, London, UK
• Data Transfers: Standard Contractual Clauses for international transfers

BabyGuard is not intended for children under 13. We do not knowingly collect personal information from children under 13. If we learn we have collected information from a child under 13, we will delete it immediately.

We use the following third-party services that may collect information:

• Stripe: Payment processing (PCI DSS compliant)
• Google Analytics: Anonymized usage analytics
• AWS: Cloud infrastructure and storage
• SendGrid: Email communications

Each service has its own privacy policy and data practices.

Our website uses cookies for:

• Essential functionality (authentication, preferences)
• Analytics (understanding usage patterns)
• Performance optimization

You can control cookies through your browser settings. The app does not use cookies but may use similar technologies for functionality.

We may update this Privacy Policy periodically. We will notify you of material changes via email or app notification at least 30 days before they take effect. Your continued use after changes constitutes acceptance.

For privacy questions or concerns, contact us at:

Privacy Team
BabyGuard, Inc.
123 Mission Street
San Francisco, CA 94105
Email: privacy@babyguard.app
Phone: 1-800-BABY-GRD
DPO: dpo@babyguard.app